Tailored Whisky Experiences at Your Service

Elevate Your Brand, One Whisky at a Time

With a wealth of experience deeply rooted in the whisky industry, the Pours team has forged a remarkable path in the world of spirits advocacy. Our journey has been marked by an extensive portfolio of brand work, encompassing both trade and consumer engagements. Over the years, we've proudly represented a diverse range of whisky brands, from well-established names to emerging labels. Our expertise spans the entire spectrum of whisky events, tastings, and trade shows, giving us a profound understanding of what it takes to make a brand shine in the ever- evolving whisky landscape. With a commitment to excellence and a passion for all things whisky, we are your trusted partners in elevating your brand to new heights.

Your Partner for Whisky Advocacy

At Pours, we are seasoned whisky experts with a passion for advocacy. We specialize in offering ambassadorial services to support smaller whisky brands that may not have a dedicated advocacy team, as well as to enhance the efforts of established brands. With a strong background in the whisky industry we are well-equipped to represent your brand with authenticity and expertise.

Comprehensive Event Management

We excel in creating and hosting tasting sessions, masterclasses, and managing trade and consumer shows. Our ability to design engaging, educational, and memorable whisky experiences sets us apart Whether it's an intimate tasting session or a large-scale event, we have the skills and knowledge to make it a resounding success and position your brand in the best light.


Flexible Pro Rata Model

We understand the need for flexibility in budgeting. That's why we operate on a pro rata basis, ensuring that you pay only for the services you require. This allows brands of all sizes to benefit from our ambassadorial expertise without the constraints of a traditional retainer model. Additionally, our pro rata model recognises that there is no one size fits all approach to brand advocacy. We consult extensively with our partners before we begin any work, ensuring that our approach is truly unique and bespoke to your brand.

Barrel Tops and Staff Trainings

Beyond advocacy, we offer additional services such as barrel top presentations and staff trainings. Our goal is to equip your team with the knowledge and skills needed to excel in the whisky industry.

Our ambassadorial services are tailored to elevate your brand's presence and reputation in the whisky world. Whether you're a small brand seeking support or an established name looking to supplement your advocacy efforts, Pours is your dedicated partner for all your whisky ambassadorial needs.